Collaborations

On the same side

Verallia is not only a supplier of bottles and jars, but also a valuable partner for companies that believe in the value of glass packaging and want to develop customised products or search for technical solutions best suited to specific production requirements. Whether this means identifying shapes and colours that communicate the values of the product or technical solutions for production lines, the Verallia Team works closely with its customers, a dialogue that brings quality, innovation and change, projecting both parties toward the future of glass.       

Anticipating solutions is our business

VeralliaLab, Innovation Team and some successful case histories for the markets of tomorrow.

 

Verallia and Lurisia. One goal

Verallia, more than just a simple supplier for Lurisia, has always been a partner capable of identifying the best packaging solutions - glass containers whose form and content reflect the philosophy of Lurisia’s products.

The real symbol of these shared values is the container produced for Lurisia’s latest born - Unico; a new non-alcoholic beverage with special, original and innovative contents. It’s good, pure and healthy; produced with 100% organic autochthonous fruit from the Piedmont region.

It’s unique both inside and out. In fact, among the ingredients that make it special is its container, produced by Verallia. It’s special because it respects the concept of the eco-sustainability of the product and is produced using recycled glass; glass collected from the recycling bells and glass used during the 2012 Slow Food Salone del Gusto where Verallia is an environmental partner.

This collaboration, once again, demonstrates how Verallia is able to share the values of its partners in a quest to achieve common goals.

In 2013, Unico won the Sette Green Awards, the Oscar of nature, in the Food category thanks to its attention to the quality of its raw materials, to environmental protection and to global sustainability.

Unico di Lurisia

Fratelli Martini, a new personalized container

for sparkling wines

The new container respects all of the project requirements and will be produced in different colors: AG - MB - RB. In response to the client’s specific needs to optimize the production lines, the production of one container that can be personalized in various ways will be adopted.

The refined design lends the bottle an elegant line which is strengthened  by the base and embellished with incisions. The importance of the base is also noted in the personalization of the writings found there while the front carries the product logo.

This is a container that requires particular attention during production due to the shape of the base and the presence of the centering notch and the incisions on both the base and the body of the bottle.

Canti Fratelli Martini

Vermouth Mondoro

Packaging in the vermouth market, especially that of white vermouth, is comprised of standardized elements - customary  bottles, transparent glass, caps and labels that are neither distinctive nor precious.

That is why Campari decided to strengthen  its position in the category by working on a premium, high quality image. It seems to be the only relevant element in achieving growth in markets that are potentially higher margin and are not yet ripe; appealing to a more evolved target group willing to invest in order to get premium quality products.

Mondoro, the Campari brand born into  the world of  sparkling wines, has proven to have great growth potential thanks to its expertise.

With the goal of widening its range, Mondoro Vermouth’s packaging re-proposes  the strong style elements that characterize the brand in the field of sparkling wines.

Verallia has produced a unique and distinctive packaging.  Its iconic shape mixes the traditional  vermouth bottle (neck and shoulders of the bottle)  with a sinuous and dynamically shaped base which becomes an element of strong visual impact and makes it immediately notable on the shelf.  
But the strongest difference is certainly its color - green - a color which is a part of the trademark’s DNA and that lends to the product’s uniqueness, recognizability and shelf impact in comparison to its competitors in the category.

Mondoro Vermouth will participate in the 2014 Italian Packaging Oscars.

Mondoro Campari

Mutti

PASSATA MUTTI 25 e 31,5
(MUTTI TOMATO SAUCES 25 and 31.5)

The brief
Request for extending the range by Mutti, always attentive to quality and innovation in the name of tradition, and subsequent design of small size containers using the line of the current tomato sauce of 72.

The project
Realisation of some graphic proposals, also in size 30, with their 3D models. Identifying size 25 as the best choice.

Production characteristics
Not particularly complex production. It derives from a size 72 container that over the years has been brought to a high degree of performance with regard to the distribution of glass and stability, with foot designed to optimise practicability and stacking during transportation and parking.

Characteristics of the new product
2 new sizes are developed for singles and mini-families, targets with little time for preparing meals, but who do not want to give up the Mediterranean cuisine:

  • 31.5 Mutti tomato sauce: two new products, ready sauce of cherry tomatoes and a base for mushrooms, are ready for launching it;
  • 25 Mutti tomato sauce that will be already on the shelves in June.
Mutti

Averna/Casoni

VODKA LNX 70 COLORE XB (VODKA LNX 70 COLOUR XB)

The brief
The customer requests a container with an attractive and aggressive look for launching a new guarana vodka for large-scale retail trade. Request for characterising elements, such as logos and label-caps, to distinguish it from the market without causing problems during production both in terms of practicability and in the application of the label.

The project
Meetings with Marketing and Customer Factory Manager.
Interpretation of the brief with the Marketing for the shape and with the agency for the graphic indications.
Creation of 3D models to define logos and shaped label caps and the first production.

Production characteristics
Product with a complex shape that has 2 points of contact, centring tally and presence of logo and shaped label cap. 

Characteristics of the new product

  • The bottle has a shape with incisive and biting lines that is based on market leading products.
  • The scratch on the body intends to emphasise these concepts and attract the consumer's attention.
Averna/Casoni

Monari Federzoni

SINTESI CENTENARIO 26,6 e 52 Colore AG
(CENTENNIAL SYNTHESIS 26.6 and 52 Colour AG)

The brief
Characterisation of a container on the occasion of the hundredth anniversary of the company without intervening on the production lines.

The project
Interpreted the indications of the customer's graphic agency, made some 3D models to define the logo, re-carved a series of moulds by inserting the new logo.

Production characteristics
Container that requires a special care in the distribution of glass for the shape of the foot and the presence of the centring tally.

Characteristics of the new product

  • Enrichment of the current container, developed by Verallia in 2009, with the inclusion of a logo important for celebrating the hundredth anniversary of the company.
  • Inserting a decor that expresses its values:
    • the link with the land through the vine leaf, the origin of the product;
    • the link with the tradition through number 100 of the anniversary that marks this year.
Monari Federzoni

Carapelli

OLIO VASARI 100 Colore AG e MB
(Carapelli – VASARI OIL 100 Colour AG and MB)

The brief
Design of a new glass container for oil without investing in production lines.

The project
Restyling of the current GLOBAL 100 glass container with the same external dimensions.

Production characteristics
Container with a complex shape and the presence of several logos that require accurate controls on the production line.  

Characteristics of the new product

  • Restyling of the current GLOBAL 100 glass container.
  • Maintenance of external dimensions to use the same production lines.
  • Refined design that gives the bottle a more ergonomic and elegant line.
  • Important decorations that express naturalness and authenticity.
  • Container used for 3 premium products designed to increase in value on the shelf of extra virgin olive oils and have a winning role in the market.
Carapelli